Changing The Status Quo
Ever since 1477, when Archduke Maximillian of Austria gave his bride-to-be a diamond ring, guys have been sealing the deal with a rock. A lot has changed since Max’s day but diamonds have essentially remained the same. Round-brilliant or princess, emerald or oval, the vast majority of engagement rings are all variations on the same classic, colorless stone. Tradition is great but, after some 500 years, isn’t it time that diamonds, and diamond engagement rings, evolve? Radios were the height of technology, until the television came along. Black-and-white movies were cutting-edge, until there was Technicolor. Now, diamonds are having their own Technicolor breakthrough thanks to a first-of-its-kind cut that’s reimagining what a diamond can do. First Light, pioneered by esteemed diamantaire Leo Schacter, harnesses the latest technology to give classic white diamonds a totally new look.
The Cutting Edge
Regardless of where you’re at in the engagement process, you’ve likely seen a few diamonds. So, you know that they all are virtually translucent and emit sparkly white light. First Light is disrupting the traditional diamond market, imbuing the brilliance of a classic white diamond with a full spectrum of color. So rather than the white glint of the average diamond ring, First Light diamonds reflect a rainbow of sparkle. The effect is actually quite similar to rainbows, which are formed when sunlight is refracted through tiny, translucent raindrops in the atmosphere. Like those raindrops, First Light diamonds utilize an innovative technique that cuts thousands of microscopic nano-prisms on the stone’s exterior; when light hits those prisms, they produce flashes of vivid color. Schacter’s proprietary technology defies convention, yielding natural white diamonds that also radiate color — diamonds unlike anything else on the market.
“For years, the diamond industry has worked at creating the most perfect cut diamonds that sparkle with flashes of black and white,” says Eliot Tannenbaum, principal of Leo Schacter. “First Light diamonds have been cut and polished to visibly sparkle in fiery color.”
That fire is one of the most valuable traits in judging a diamond’s quality. It’s an industry term that refers to the way a stone refracts or amplifies light. Because of the unique way they’re cut, First Light diamonds enhance a stone’s inherent brilliance for a sparkle that rivals the most highly-coveted diamonds. More than just being beautiful, that sparkle combines with color to pique our animal instincts. It’s the basic laws of attraction: female birds want to mate with males sporting the most vibrant, colorful plumes. Much like our avian cousins, the human eye is naturally attracted to color. Engagement rings are meant to be a reflection of your love, so don’t you want yours to have the most eye-catching diamond possible?
In a more symbolic way, First Light diamonds express the one-of-a-kind love you and your fiancée share. There are basic black-and-white diamonds on the hands of most every bride out there, First Light diamonds acknowledge that your girl isn’t like all the rest. She’s the one. Or more aptly, to borrow a phrase from the Rolling Stones, she’s a rainbow. These diamonds have a rare, singular beauty she’ll be dazzled by, and employ revolutionary technology that any gear-obsessed guy can appreciate. If old Maximillian were around today, you can be sure he wouldn’t settle for the status quo. For an engagement ring that breaks the mold, First Light is the way to go.