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The Plunge Press Release

Really bored? Have absolutely nothing else better to do? Check out The Plunge's press release.


Grooms Warrant Wisdom Too:

ThePlunge.com Launches Site to Guide Grooms Down The Aisle

(New York, NY, May 11, 2009) - Every year, 2.2 million men get married. Every year, precisely zero of them look forward to "wedding planning." Part of the reason: no wedding publication has figured out how to talk to guys in a relatable way - until now.

Announcing ThePlunge.com, www.theplunge.com, the site where men can get real advice about weddings - whether they're contemplating engagement, committed to taking "the plunge," or even just a groomsman. Isn't it time that men had a resource solely devoted to their needs? Isn't it time that men realized there is a place they can go to have their questions answered? Written from the man's point of view, ThePlunge.com gives readers an unconventional, unflinchingly honest perspective on the entire wedding process. Whether he's a "Groomzilla" or the "Anti-Groom," the site dispenses essential fool-proof tips and advice on buying the ring and getting engaged to wedding planning, bachelor parties and booking the honeymoon - all articulated in a tone every man can identify with.

Unlike most resources covering the topic, The Plunge vows never to treat men like idiots or pretend wedding planning is fun. With articles such as "How Wedding-Porn is Brainwashing Your Fiancée," "How To Get Cash, Not Vases," "Your Role in the Wedding: Wake Up or Hit Snooze?" and "911: Hung Over On Your Wedding Day," ThePlunge.com will give men the information they need to survive the wedding planning process. The site even touches on controversial subjects such as cheating, pre-nuptial agreements, conversion, and inviting ex-girlfriends. Additional features include an interactive forum for guys to swap advice, an "Ask The Expert" feature where users can mail their question to the editors, weekly polls and a monthly Plunge newsletter to keep guys on the leading edge of wedding trends to either take away or toss.

ThePlunge.com is edited by Jeff Wilser, recent author of the book, "The Maxims of Manhood," a humorous collection of essays that covers relationships, sex, sports, pop culture, and fashion from the savvy guy's perspective. Previously Jeff was a contributor to GQ.com, as well as New York Magazine, the New York Daily News, VH1.com, and MTV.com.

About XY Internet, LLC

XY Internet, LLC is an online media network focused on men and the wedding industry. Started by David Fortunoff in January 2009, the first site to launch under XY Internet's umbrella was RingTutor.com, www.ringtutor.com, an online shopping service that saves consumers time and money when shopping the internet for diamonds. ThePlunge.com, www.theplunge.com, is XY Internet's second venture, geared towards men looking for a wedding resource that finally speaks to them in their own voice.

Press Contact:

Heather Magidsohn

Heather Magidsohn Consulting

heathermagidsohn@gmail.com

PH: 646-408-4584

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Join The Plunge
Unlike a certain someone, we're not asking for a
lifelong commitment. This can stay casual.
Join us and get:
  • Access to the Community
  • To-do reminders (less lame than it sounds)
  • Antidotes to your bride's wedding-porn
Join The Plunge
Join The Plunge
Unlike a certain someone, we're not asking for a
lifelong commitment. This can stay casual.
Join us and get:
  • Access to the Community
  • To-do reminders (less lame than it sounds)
  • Antidotes to your bride's wedding-porn
Join The Plunge
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